Lauren Barrett
Creative Director + Copywriter

The AT&T Guarantee

Lily escaped the confines of the AT&T store and balled out during March Madness, leaving behind a cast of characters to take her place. The creative team balled out too with some award show hardware for the work.

 
 

The AT&T Guarantee

You can’t guarantee that your team will win every game. You can, however, stay connected to your closest friends and family all season long with the AT&T Guarantee. For this social campaign, we tapped into college football fan behaviors and uncovered that their favorite way of communicating is actually to talk trash. A lot of playful ribbing ensued.

 
 
 
 
 
 
 

The AT&T Guarantee campaign lived beyond college football on social with spots that still playfully highlighted the ways we connect with our family…no matter how quirky the interactions might be. We positioned ourselves as content creators rather than a brand, creating work that felt extremely native to social platforms.